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Transformational Travel

Jo Surkitt, wellness tourism expert and founder of Revitalise Escapes, says that transformational travel is the number one item on many Australian travellers’ wish lists.

What is Transformational Travel?

“Transformational travel is any travel experience that empowers people to make meaningful, lasting changes in their life. Ultimately, it’s a new philosophy on travel that connects travellers to their truest self and to others, cultivating a sense of purpose and belonging.”

JAKE HAUPERT the founder of the Global Transformational Travel Council quotes.

People are wanting to experience a sense of wellness, sense of balance, a feeling of joy and peace, along with discovering ways they can enhance their lives.

The research on the Transformational Travel trend point resoundingly towards a boom. According to *2020 statistics from the Global Wellness Institute, the top reasons people want to travel was to de-stress and relax, maintain their wellbeing, improve their mental health, have an adventure and focus on fitness.

The world has changed irrevocably since COVID hit and some people might argue that it’s changed for the better in some ways. The environment is healing.


People are finding new joy in their local areas, and home countries. We’ve all been forced to take stock of what is meaningful, what sustains us when times are tough, and how we want to be in the world.

This is why people are increasingly seeking out unforgettable experiences, rather than superficial hedonism when it comes to travel. They want more than cocktails by the pool. They want to learn, grow, contribute and improve.

Why is Transformational travel popular?

This kind of experience, dubbed Transformational Travel, is now recognised as one of the fastest growing sectors in the travel industry.

So what are the keys trends in this booming sector? Here are our top five:

1.Natural immersion

Spending time in nature, whether it swimming, climbing a mountain, surfing, camping.  Forest bathing is becoming very popular.

2.Wilderness icons

Experiencing natural wonders and phenomena such as  the 12 Apostles, The Southern lights, thermal springs, rainforrests, waterfalls etc.

3.Wellness boosters

Engaging in experiences that enhance your mental, emotional, physical and spiritual wellbeing. These include activities like yoga, meditation, healing, nutrition, thermal springs, tai chi or mindful art sessions to name a few.

4.Going off grid

Heading to places that you are completely off grid to enjoy a digital detox and time away from everyone and the stresses of day-to-day life. This could be a boat trip, a hike or camping in the middle of nowhere. Time away allows for contemplation, nourishment and personal growth, as well as rest, relaxation and rejuvenation.

5. Special interest groups

Taking a specialist tour or spending time doing a hobby that you love. You may like to cook, or are an adventurer or you enjoy art and culture. adventure.

Transformational Travel with Revitalise Escapes

Revitalise Escapes tours are unique, thought-provoking, fun and inspiring.  People are looking at an experience where activities and sessions help address these issues and they will learn techniques and strategies to use at home after the tour. 


The tours also provide a great deal of relaxation, rest and nurturing along with nourishing and healthy foods so people don’t have to think about their meals or activities.  They can be involved in as many activities as they like or just do their own thing.

As we move forward through times of change, people will continue to search for some kind of “normalcy”.  People want to be able to adapt to the changing circumstances, navigating a “new normal”.

Guests have the opportunity to explore nature and wellness along with accessing mindset strategies to build resilience, opportunities to reconnect with themselves and others, and enhance their mental and emotional needs that have arisen through the uncertainty and disruption of 2020 or from life in general.

Revitalise Escapes are one of the only tours in Australia  that incorporate health, wellbeing, nature, art and adventure into a holistic transformational travel experience.

The itineraries include yoga, meditation, Tai Chi, infrared saunas, bike riding, nature hikes, forest bathing, hot springs, massages, high ropes climbing courses, sound healing, mindful art and nutrition sessions.  These are all optional activities, if people want to come and just relax and take in the scenery, they can do this too.

“People love wellness retreats but they also want to explore parts of Australia so this was the key motivation when designing these tours, where people can still get all the positives included in a retreat but they also get to explore the region as well,” says Surkitt.

 “My aim is to help you achieve your wellness goals. Allowing you to live your life to its full potential by providing you with the knowledge, skills and new experiences to create positive change and transform your daily routine, restoring balance and feeling calm and empowered”


Jo Surkitt, Founder


Revitalise Escapes getaway was so much fun as well as relaxing and inspiring.  I learnt a lot and tried many new things. I went home feeling totally relaxed as well as excited about putting some new positive habits in practice.



This is my third travel experience with Revitalise  Escapes and again it left me feeling completely nourished, nurtured and inspired.  Thanks a bunch.


Traveller Reviews

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